Categorizing People and Situations We all work from an over filled Rolodex in our mind. We are constantly adding and taking away categories or individuals within a category. As Shakespeare said "The world is a stage and all it's people players." We observe and categorize people and situations in a file in our head. We all do it, our Mothers did it to better address our individual needs as we grew. Our Teachers did it to help us digest information in ways we as individuals would understand and retain. Even a waitress knows how to qualify a customer for a tip and thus adjust the amount or type of attention they should receive. In fact maybe the best people at categorizing people are sales people. In a flash they can tell you more about a person then you would believe, and be correct more often then not. They provide a service, a favor for a fee, not a tangible hold it in your hand article you can take home and scrutinize. They need to satisfy your need there and then right on the spot.
So where do we fit in? We must be able to accomplish both tasks well and even more effectively. We must learn through observation and the security mind set to "categorize" individuals and "respond" appropriately. But wait you say, isn't that profiling? It sure is. Try to get through the day without profiling. It can't be done. The way we present ourselves throughout the day is directly in response to our auto profiling behavior. The tone of our voice the posture in our stance and smile, smirk, stare, sit, drive, walk. All a product of profiling. As an exorcise, watch what some men do as a beautiful woman walks toward them. They first will categorize in a flash then react in a sudden and sometimes drastic and detectable way, like sucking in the gut or standing tall or maybe even dropping the voice an octave as they bid good day. Twenty five feet further down the hall an elderly woman approaches and gets a totally different reaction. Just around the corner a tall muscular jock type waits at the elevator, a new audience and a new stage for an entirely new show. It's an auto reaction all sexes and cultures have and use to some degree. 
Reading and learning to read People. Good sales people can profile you before you open your mouth. They take it all in and pull a card from the Rolodex in their head and start the pre-programmed sales pitch complete with subtle modifications specially selected to suit your profile. They may check your shoes or your hair or take note of logos and style of clothes, the manner of your walk or the way you "present" as you walk into the sales area. You open your mouth and give even more information, not so much by the words spoken but the style or slang of the voice. Intelligence, monetary worth and social standing is then plugged into the equation. Further development of the profile is made and before you know it you are pegged to the exact card in the Rolodex. With this information the sales person acts on experience of what has worked in the past. Failure doesn't mean a loss of the sale it only means a change in tactics. If they start to wonder from the category they put you in, they adjust by combining categories until the correct signal is received. I for one wouldn't have it any other way. It serves me well by being tended to by a person that can "read" and steer me towards what I'm looking for. The truly impressive thing is that really good profilers don't even know they are doing it. They call themselves "people persons" and in fact that's true but not for the reasons they think they are. They will tell you they "like people" but what they like is the game of reading and dealing with strangers. It is like Fencing or maybe even Wing Chun, it's a none verbal conversation. A probe and reaction, a question and an answer. Arriving at the right answer gives them pleasure and satisfaction, a real feeling of accomplishment, they love their jobs. The best have been at their jobs for years and many customers with patronize the business just to receive that level of "comfort". They are known, somebody cares, they are treated well. They as customers are unaware, but they have a card with their name on it in that persons Rolodex.
Reading and learning to read People. Good sales people can profile you before you open your mouth. They take it all in and pull a card from the Rolodex in their head and start the pre-programmed sales pitch complete with subtle modifications specially selected to suit your profile. They may check your shoes or your hair or take note of logos and style of clothes, the manner of your walk or the way you "present" as you walk into the sales area. You open your mouth and give even more information, not so much by the words spoken but the style or slang of the voice. Intelligence, monetary worth and social standing is then plugged into the equation. Further development of the profile is made and before you know it you are pegged to the exact card in the Rolodex. With this information the sales person acts on experience of what has worked in the past. Failure doesn't mean a loss of the sale it only means a change in tactics. If they start to wonder from the category they put you in, they adjust by combining categories until the correct signal is received. I for one wouldn't have it any other way. It serves me well by being tended to by a person that can "read" and steer me towards what I'm looking for. The truly impressive thing is that really good profilers don't even know they are doing it. They call themselves "people persons" and in fact that's true but not for the reasons they think they are. They will tell you they "like people" but what they like is the game of reading and dealing with strangers. It is like Fencing or maybe even Wing Chun, it's a none verbal conversation. A probe and reaction, a question and an answer. Arriving at the right answer gives them pleasure and satisfaction, a real feeling of accomplishment, they love their jobs. The best have been at their jobs for years and many customers with patronize the business just to receive that level of "comfort". They are known, somebody cares, they are treated well. They as customers are unaware, but they have a card with their name on it in that persons Rolodex.I take the time to be cognoscente of what and how the sales person is doing. He or she may not know they are being studied by me and who would but they have much to teach the security professional. We as professional observers have much to learn from such people. Watch and learn.
Keep watching and learning. RJ Mosca
